PR articles are a form of internet advertising, and also part of linkbuilding. They contain a hidden advertisement, as well as backlinks that guide readers directly to your site. It is a very used and effective method of promotion, as well as increasing traffic to the site.
PR articles should dedicate the reader to the issue, should be readable to contain interesting information that will force the reader to read further or click on the link, they should also ideally provoke the desire to own or learn more about the product or want to Use the services offered.
Appearance as a common article
First of all, PR articles should look like plain text, not advertising. Writing these articles is part of creating backlinks. There are portals that are directly suitable for the placement of these articles.